Guardian journalist 
Leo Hickman is embarking on 
a bid to live as ethically as possible and has had his 
lifestyle + consumption patterns assessed by experts from 
Friends of the Earth, the 
Soil Association and 
Ethical Consumer magazine.
Apparently the experts queried Leo's use of a 
supermarket, his 
foreign holidays + his (inefficient?) 
washing machine.  
Even so Leo remains optimistic that there are 
plenty of things for him to begin doing, and that it won't be necessary to become a 
hermit on a remote mountain top or to completely 
opt out of the rat race...  
As you'll see 
here + 
here Earth-Info.Net agrees that there's plenty we can all do in terms of 
considering what + how much we consume, and we wish Leo well...
I will also try to keep you posted with Leo's progress over the coming months.   
In the mean time if you have any 
ethical suggestions, you are invited to email 
Leo here.